For centuries, “Basmati” has been cultivated as a long-grain aromatic rice in the foothills of the Himalayas within the Indian subcontinent. This specific geographical region imparts extraordinary qualities to Basmati, featuring elongated grains that double in size upon cooking. The rice possesses a uniquely soft and fluffy texture, accompanied by a delightful taste, superior aroma, and distinct flavor, setting it apart from other aromatic long-grain varieties.

The agro-climatic conditions of this particular area, coupled with meticulous methods of harvesting, processing, and aging, contribute to the distinctive attributes of basmati rice. Referred to as the “scented Pearl,” Basmati adds a touch of sophistication that elevates even the simplest meal into a gourmet’s delight. Its unparalleled characteristics make Basmati a culinary gem, celebrated for its exceptional qualities that have stood the test of time.

Some basmati rice variants and their novelty features:

1. Sharbati rice- This is basically a long grain rice, and relatively low cost variant in the Indian subcontinent. In India, Sharbati rice is grown in the states of Haryana, Punjab & Uttar Pradesh. One of the standing quality of this rice is its fluffiness and non-sticky texture post cooking. Sharbati rice is available in Raw/ white rice, Steam, Sella& Golden Sella rice forms.
2. Sugandha rice- Sugandha Basmati Rice is a variety of long-grain rice known for its fragrant aroma and delicate flavor. Being a hybrid form of rice, it essentially It is hybrid basmati rice that blends the qualities of traditional basmati rice. Add to that they also have an improved yield and resistance to diseases. What sets the Sugandha basmati rice apart are unique aromatic properties. It has long, slender grains that elongate and separate when cooked, offering a fluffy and non-sticky texture. Moreover, the distinct fragrance and the subtlety of taste that the Sugandha basmati rice offers makes them a preferred choice for many rice enthusiasts and ideal for basmati rice export worldwide .
3. Black rice- Black rice have a mild and nutty flavor. They have a signature black-purple color from a pigment called anthocyanin, which has potent antioxidant properties. Now, black rice is consumed and grown in many countries. In India, black rice is grown in Manipur on small scale by traditional farmers. China is the richest country in the black rice resources (62%) followed by Srilanka (8.6%), Indonesia (7.2%), India (5.1%), Bangladesh (4.1%) and few in Malaysia

Indian basmati rice has been raved about all over the world and the demand has grown steadily over the years. Yet, the bulk buyers face the challenge of transacting for best basmati rice in India as they lack the knowledge of a common platform. Mega Grain, the agro-commodity trading platform has largely alleviated the concern of buying basmati rice online as we connect buyer and sellers from across the world to facilitate bulk buying. At our platform, the buyers can compare the prices of the major agro commodities to suit their demands and price point. On the other hand the sellers get global exposure for their commodity’s trade and deal only in serious buyers thereby getting consistent business.